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- 1Nike's plummeting stock tops sports business swings and misses●Adding up sports’ swings and misses — including Nike’s plummeting stock
A New York Post column tallies recent failures across the sports world, singling out Nike's sharply falling share price as one of the biggest setbacks. The piece runs through a list of missteps by sports brands and organisations, with Nike's stock slump presented as a standout example of how far even the biggest names in sport can fall.