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Hello Purple
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- 1Purple Group launches embedded finance arm Hello Purple●Purple Group launches embedded finance division Hello Purple The group is packaging its own technology as an offering to
South African investment group Purple Group has launched Hello Purple, a new embedded finance division that packages the company's own banking and payments technology as a service for fintech developers. Through the offering, external firms can build Purple's financial infrastructure directly into their own products. The move follows a broader industry trend of financial groups monetising their technology stacks via business-to-business partnerships.