Hello Purple

South African financial services firm Purple Group has launched Hello Purple, a new division focused on embedded finance. The unit is expected to allow other businesses to integrate Purple's financial products and infrastructure directly into their own platforms, tapping growing demand for banking-as-a-service offerings. Details on partners, products and launch markets have not yet been widely reported.

South African investment group Purple Group has launched Hello Purple, a new embedded finance division that packages the company's own banking and payments technology as a service for fintech developers. Through the offering, external firms can build Purple's financial infrastructure directly into their own products. The move follows a broader industry trend of financial groups monetising their technology stacks via business-to-business partnerships.