Gucci

Fortune reports that Chinese companies are now competing head-on with Europe's most profitable industries, from luxury goods like $1,000 Gucci sneakers to German cars. The piece argues China's industrial upgrade means it is no longer just a manufacturing base but a direct rival in premium sectors long dominated by European brands, raising the stakes for the continent's export-driven economies.

Gucci and Moschino have put 'real people' rather than professional models at the centre of their Milan Fashion Week shows, with Vanity Fair describing it as the two faces of Milan. The move signals the houses' continuing turn toward authenticity and everyday identities in luxury fashion, and is drawing attention as one of the season's most talked-about casting choices.

Demna, the Georgian designer known for his work at Balenciaga and Vetements, is broadening his creative footprint at Gucci following his appointment as the Italian house's creative director. The news reports on the growing scope of his vision for the brand, and fashion watchers are weighing in on what his uncompromising, subversive aesthetic will mean for Gucci's direction.