Booking.com

Booking.com has removed external price checks from a key part of its offering, a change attributed to compliance with the EU's digital rules. The move affects how travellers compare rates on the platform and follows mounting regulatory pressure on large online platforms under the Digital Markets Act. Observers are watching how the change affects competition and pricing transparency for consumers.

Booking.com has introduced Lola, a new AI-powered travel agent designed to help users plan and book trips. The announcement puts the online travel giant in line with a wider industry push to add conversational AI assistants to travel search and booking. Details on Lola's features and rollout remain limited so far.