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Apple is under scrutiny over whether its premium-priced iPhone strategy can win over mainstream buyers, not just its loyal early adopters. Analysts and investors are watching whether demand for high-end models holds up as the company pushes average selling prices higher, with the broader market seen as the real test of the pricing approach.

Reports say discounts on Apple's iPhone 17 are disappearing as price increases spread across markets. The story, picked up by outlets including Forbes, suggests retailers are scaling back promotions while Apple's pricing moves extend beyond the initial launch offers, leaving buyers facing higher effective prices on the latest iPhones.